The cool thing about constructing this particular bonus is the fact that you can also learn a lot about how to construct a great product launch bonus yourself just from using and seeing the construction of ours.

If you don’t already know it, one of the things you must be able to accomplish when promoting a new product is to fashion a bonus that will  allow you to compete with other affiliate marketers who are promoting the same product.

Chris Fox’s new Google Terminator course also deals with this import aspect of product launches, and Chris even goes one step further by providing you with a few bonus components that you can use for your first launch as well.

So, when it comes to constructing a bonus, what makes a fantastic bonus?

Earlier this year we purchased a course that dealt mainly with bonus construction and paid almost $300 for the course. We felt our own bonuses needed a little work and wanted to start putting together packages that were powerful but also packages that complemented the product that was being launched as well.

Once again, if you take our advice on bonus construction and combine it with Chris methods and strategies for launching a product, the combination with be unstoppable.

The number one characteristic of a great bonus is its ability to complement the product. The last thing the purchaser needs is a bonus that will distract them and will not allow them to take the product and use it to its fullest.

The bonus needs to add value to their purchase and needs to be of  a high perceived value.

Mixing different bonus component types is a great model. If you look at our Google Terminator Bonus, it has 3 video components, and video series have a very high perceived value, and it also has a couple of “secrets” pdfs that we spill our guts on what works for us and why we have been successful with product launches.

We definitely do not go the route of offering outdated PLR, useless software, etc. Remember, you want to build a relationship through your bonus with the purchaser. You definitely do not want to alienate them through a worthless bonus.

On all of our bonuses, we try to give VALUE. Keep the buyer FIRST and you will succeed with your bonus!

Be sure to check out our Google Terminator Bonus. Combined with Chris Fox’s course…the combination is just plain powerful!